Profitability & Growth

FAQs

Profitability & performance

What impact on your turnover and profitability? Here are the answers to the essential questions to concretely evaluate what E-POP Store can bring you.

Yes, in most cases.

In classic wholesale, you sell with a reduced margin due to the distributor's resale.
With E-POP Store, you sell at the public price, paying a commission to the point of sale, which you define beforehand.

👉 The margin level generally remains higher per sale.

In addition, you generate additional sales, without extra stock at the point of sale.

E-POP Store does not replace your wholesale: it adds revenue and margin.

No.

You keep your public price.
A commission is simply paid to the point of sale on each sale.

The model is designed to preserve your margin level, while generating additional sales.

Yes.

E-POP Store allows you to sell products that are not available in store, without the point of sale having to stock them.

This allows you to expand your distribution and capture additional sales, without increasing in-store stock.

👉 Production remains managed by the brand, just like on your e-commerce site.

Yes, E-POP Store generates sales.

Scanning occurs when the customer is already in a purchasing situation, assisted by a point of sale.

👉 This is not cold traffic, but a purchase intention triggered in-store.

Like any channel, performance depends on:

the involvement of the point of sale
the quality of the presentation
the product/customer fit

But when properly activated, E-POP Store turns intention into a sale.

Nothing restrictive.

Points of sale do not hold stock, so there is no risk of unsold items.
On your end, you do not commit to additional production related to these points of sale.

E-POP Store functions as an additional channel:

👉 if it performs well, it generates revenue

👉 if it doesn't perform, it doesn't generate variable costs related to sales

Yes.

E-POP Store is designed as a complementary channel: each sale generated adds to your existing turnover.

Even with limited volume, you capture sales that would not have been made otherwise, without inventory constraints at the point of sale.

👉 The model makes perfect sense over time and with the multiplication of points of sale.

Customer data linked to orders allows you to track your sales and enhance your customer knowledge.

For balanced distribution, it is recommended to use this data to: