Do you sell products in-store? Are you a brand, a manufacturer? Do you want to know how many sales you're losing every day… without even realizing it?
Or, on the contrary, how much more you could generate, without changing your products, your prices, or your distribution network?
👉 I created a prompt to simulate the real impact of phygital sales on your revenue.
And the result is rarely neutral.
Fill in and then copy/paste to ChatGTP / Gemini / Mistral / …
I am a brand (Decoration, Furniture, Fashion, Cosmetics, Lifestyle, Fine Foods) that sells its products in boutiques, institutes, or salons. I would like information on connected wholesale.
Here is my situation:
- Average public price: X € including tax (e.g., 70 €)
- Average basket: X € including tax (e.g., 70 €)
- Number of points of sale: X (e.g., 50)
- Wholesale coefficient: X (e.g., 2.5)
- Wholesale gross margin: X % (e.g., 40%)
Today, the exposure of my products in-store is limited by the stock capacities of the points of sale.
I want to analyze the economic impact of adding a connected wholesale channel with E-POP Store, allowing stores to sell my products via QR code without stock.
The sale remains attributed to the point of sale, which receives a commission on the transaction (25% to 30%).
Shipping costs are borne by the end customer, which I can adjust based on the order amount and the chosen delivery method.
E-POP Store offers a trial subscription at €150 excl. tax for 3 months with no limit on points of sale. E-POP Store's commission is 5% on each transaction (including banking fees and sales management).
Explain to me, concretely and with figures, the economic impact of this channel in addition to my current wholesale model.
Specifically analyze the impact in terms of:
- margin per sale
- incremental revenue
- reduction of lost sales
- development of the point-of-sale network – commercial steering through data
Present the answer in a simple, concrete, and quantified manner.
What you will understand?
Your current revenue is not your real potential. Wholesale gives you a partial view.
It measures what was purchased by stores for resale, not what could have been sold. The difference between the two is your lost earnings.
This discrepancy comes from very concrete situations:
- an unreferenced product
- an unavailable size or variant
- an interested customer who cannot find what they want
These sales are never recorded. They simply disappear.
1st benefit: escaping dependence on point-of-sale stock
Phygital selling does not replace your wholesale model. It extends it.
It allows you to sell without relying on in-store stock, without increasing risk for the boutique, without modifying your existing network.
The point of sale no longer sells only what it has bought. It sells what the customer wants to buy. You move from a model limited by stock to a model limited by demand.
And the sales generated are incremental.
They come from:
- products not stocked
- references not ordered
- abandoned in-store sales
You recover what you were losing. You sell exactly what the customer wants, without the constraints of stock.
2nd benefit: better controlled profitability
In a classic wholesale model, your profitability is largely fixed from the negotiation stage.
You define a selling price. You accept commercial conditions. And your margin then depends on the volumes sold by the point of sale.
In other words, you sell... but you don't fully control the value created.
With phygital sales, the logic is different.
The sale no longer involves a prior purchase by the point of sale. It happens directly at the public price, within a framework that you control.
The point of sale is remunerated for its role in advising, showcasing, and triggering sales, but without tying up stock.
This change has several concrete effects:
- you are no longer constrained by a pre-negotiated transfer price
- you no longer need to push volume to generate margin
- you are not subject to the distributor's purchasing decisions
But most importantly, each phygital sale follows a simple logic:
The sale would not have happened otherwise.
This means that:
- you do not cannibalize your wholesale
- you add revenue
- and you add margin without complicating your model
- And the retailer is commissioned on a product they could never have sold otherwise.
Profitability therefore does not only come from the level of margin per sale.
It comes from the fact that you activate additional sales under economic conditions that you control.
3rd benefit: access to field data
This is undoubtedly the most structuring point in the medium term.
In a classic wholesale model, the data you have is limited.
You know:
- what boutiques buy
- at what rate they restock
But between these two moments, there is a blind spot.
You don't know:
- which products truly attract customers
- which are requested but absent
- at what point the purchasing decision is made
- why certain sales don't happen
With phygital sales, this blind spot disappears.
Every interaction becomes measurable.
You can observe:
- products consulted at the point of sale
- scans performed
- customer journeys
- actual conversions
This data profoundly changes your relationship with retail.
You no longer just distribute. You understand what is really happening in the field.
You can then:
- identify the most performing points of sale
- spot the products that trigger purchases
- detect gaps in your offering
- adjust your merchandising and pitch
Gradually, you move from a reactive model to a controlled model.
Distribution no longer relies solely on intuition or purchase history.
It becomes measurable, analyzable, optimizable.
So if you haven't already, copy/paste the prompt with your own data.
You'll quickly see one thing: it's not a new sales channel.
It's a model capable of transforming what you weren't selling... into revenue.
And for boutiques? ... It's here
