In a boutique, an out-of-stock situation often results in a lost sale.
The customer discovers a product, tries it on, and wants to buy it. But the size or color they want is no longer available in the store.
In the classic distribution model, the sale often ends here.
However, a new retail approach makes it possible to avoid these lost sales: connected wholesale.
This model involves connecting physical locations to m-commerce to allow customers to order directly from the store, even if the product is not available in stock.
What is connected wholesale?
Connected wholesale is a new form of distribution that combines physical commerce and mobile commerce.
The principle is simple:
The product is presented in-store to be discovered, tried on, and advised on by the retailer.
Next to the product, a QR code allows the customer to instantly access the product sheet on their phone.
By scanning this QR code, the customer can:
- access the complete catalog
- choose their size or color
- finalize their order directly on their smartphone
The brand then ships the product directly to the customer.
A simple and fluid customer journey
For the customer, the experience is very natural.
The store remains the place for discovery and trying on. The phone simply becomes the means to finalize the order.
- The journey is therefore particularly fluid:
- The customer discovers a product in-store
- They scan the QR code
- They order on their phone
- The product is delivered to their home
This approach transforms the point of sale into a connected sales channel.
A winning model for brands and retailers
Connected wholesale creates a new relationship between brands, businesses, and consumers.
For the retailer: the store no longer loses sales due to incomplete stock.
For the brand: products can be sold in numerous points of sale, without logistics constraints or stock immobilization.
For the customer: they get exactly the product they want, in the desired size or variation.
A new evolution of retail
For a long time, the debate opposed physical commerce and e-commerce.
Today, a new generation of hybrid models is emerging: connected retail.
Thanks to QR codes and m-commerce, physical locations can now become true connected sales channels.
This is exactly the logic of connected wholesale.
👉 Sell in-store, even without stock.
E‑POP Store: a connected wholesale infrastructure
E‑POP Store is a phygital solution that allows brands to sell their products in physical locations without stock constraints.
Products are displayed in-store, and customers can order directly via their smartphone by scanning a QR code.
The retailer remains at the heart of the experience: they advise the customer and receive a commission on each sale.
This approach transforms boutiques, showrooms, and concept stores into connected points of sale.
