She enters wearing a dress. She leaves with a decision. But in the meantime, she has checked her smartphone.
Welcome to the 2025 fitting room: a mirror on the left, a price comparison tool on the right.
The reflex is established: the cabin is no longer a sanctuary
Today, who has never taken out their phone in the cabin to check ?
The reflex is widespread. Your customer checks to see if the model she loves, that she already wears, wouldn't be at a better price elsewhere: on the brand's website, a marketplace like Zalando, La Redoute, or even Vinted. This isn't distrust. It's become a standard consumer behavior.
And the figures confirm it:
👉 24% of French consumers use their smartphone in stores to compare prices (src: Neomag)
👉 This figure rises to almost 50% among 20-29 year olds , according to an international study
👉 And even more worrying for stores: 65% of European customers who check their phones in-store say they postpone or change their purchase based on what they find online.
She doesn't want to cheat the store—she just wants to buy smart.
What this says about physical commerce: it remains central, but challenged
The boutique holds a strong advantage: it's where emotion is born. It's where we touch, try, and see what the photos don't show. It's also where well-formulated advice makes all the difference.
But today, simply trying on clothes isn't enough. The key moment isn't entering the store. It's the fitting room.
And if, at that moment, you offer nothing more than what the customer can find elsewhere - you leave it up to her to finalize her decision... elsewhere.
The real danger is not turning the fitting into a purchase.
When the smartphone becomes a silent arbiter, the store can quickly turn into a free showroom. Worse: it takes on all the costs (floor space, staff, fittings) but leaves the margins to others.
The problem? It's not digital. It's the lack of a simple, fast, phygital alternative.
The answer: make the purchase as immediate as the fitting.
This is exactly what E-POP Mode offers.
With our QR code system on every model on display, customers can buy in the cabin, using their smartphone, at the fairest price — and with no shipping costs.
💡 And that's our advantage: our prices are often lower than those on the brand's website, simply because we don't charge for delivery.
And for the store? A confirmed sale. No inventory. No constraints. With commission.
Add to that capsule collections, designer brands, monthly renewals, and you offer an experience that marketplaces struggle to copy.
Accept the comparison, but keep the sale
Your client compares, yes.
But she's still there, in the booth, interested, engaged. She just wants a good reason to make the purchase. Give it to her, right now.
With the right tool, the right price, and the right experience, the smartphone doesn't steal the sale.
He validates it.
