In a beauty salon, the sale of cosmetic products has long been a sensitive subject.
Making recommendations is part of the job.
Selling, much less.
- Lack of time
- Lack of space
- Lack of desire to manage inventory
The result: products used daily in the cabin… but invisible for sale .
A common paradox in institutes
A cosmetics brand is present in several beauty salons.
Its products are:
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used during treatment,
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appreciated by customers,
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visible in the cabin…
but absent from the shelves .
The reason is simple:
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no stock to tie up.
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No restocking to manage.
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no commercial pressure to be exerted at the end of treatment.
The client leaves satisfied with the treatment, sometimes even enthusiastic…
👉 but without an easy way to repurchase the used product.
The sale then relies on a verbal exchange, often shortened, sometimes forgotten.
And the majority of purchase intentions remain unfulfilled.
QR codes as a trigger for post-treatment purchases
To overcome this obstacle, the brand is deploying the E-POP Store solution.
The principle is intentionally discreet:
A QR code is affixed directly to the product used during the treatment .
Not in the shop window.
Not on a shelf.
But at the very heart of the cabin experience .
A natural continuity between care and purchase
At the end of the treatment, the client:
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recognizes the product applied by the beautician.
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scan the QR code with your smartphone.
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access the product page,
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Order in a few clicks, from the cabin or the reception area.
The purchase is no longer a forced sale.
It is a logical extension of care .
👉 The right product, at the right time, without pressure.
A sales boom for the brand
As soon as the QR code is implemented:
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Purchase intentions become measurable,
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Post-treatment sales are increasing sharply.
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Repurchases happen naturally, after the first order.
The brand is no longer dependent on:
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of a linear,
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from stock held in an institute,
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nor the professional's ability to sell.
👉 The product sells because it has been used, felt, validated .
A fluid model for the institute
From the institute's perspective, the operation is intentionally simple:
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No stock to manage.
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no cash collection,
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no logistics,
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No heavy-handed sales pitch.
The institute remains in its role:
to treat, to advise, to recommend.
Each order placed via the QR code is automatically assigned to the institute.
👉 The institute receives a commission , without changing its working habits.
What phygital sales are changing in cosmetics
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For the customer : to buy a product that she has actually tested.
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For the brand : to transform cabin usage into a sales channel.
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For the institute : monetize the prescription, without becoming a merchant.
The QR code is becoming a discreet but remarkably effective post-treatment conversion tool .
From use to purchase: a logical evolution
In professional cosmetics, trust is built through action.
The QR code simply makes the purchase possible , at the right time.
E-POP Store does not push sales.
It simply allows us to capture what already existed: the desire born from care.
