In the furniture and decoration sector, having a physical presence in stores remains a major sales driver.
Seeing a product, appreciating its materials, finishes and proportions remains crucial in the purchase decision.
However, one reality is unavoidable for all manufacturers: the product range displayed in stores is almost always partial , constrained by the available space.
The structural problem of furniture in retail outlets
A sofa, a table, a storage unit or a light fixture quickly occupy several square meters.
For retailers, this means:
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a limited number of references,
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drastic choices were made regarding the dimensions, colours and finishes on display.
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a significant cash outlay,
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slow turnover on certain bulky products.
As a result, the store can only display a tiny part of your collection , even when there is demand.
Customer frustration… and a lost sale
From the customer's perspective, the scenario is well known:
The model is popular.
but not in this dimension.
Not in this finish.
Not in this color.
The shop did its job: it created desire.
But the purchase fails , not for lack of interest, but due to logistical constraints.
For the manufacturer, it's a missed opportunity.
Selling your entire product range without displaying it fully
With E-POP Store , the physical exhibition becomes a commercial entry point , not a limitation.
The system is designed for furniture and decoration manufacturers:
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One or more products are on display in the shop.
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A QR code is associated with the range or collection.
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The customer can access all available product references on their smartphone.
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The order was placed immediately.
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The manufacturer receives the order and delivers directly to the end customer.
The shop prescribes.
The manufacturer sells without space constraints .
Direct benefits for decor & furniture manufacturers
This model allows you to:
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to market the full range of products , even with minimal exposure,
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selling sizes, finishes and colours not stocked in store,
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to limit costs related to inventory, returns and logistics,
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to activate stores that would never have been able to list the complete collection,
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to maintain control over customer relations and shipping.
The sales area no longer determines commercial potential.
A model adapted to the realities of today's retail
The reduction of retail space, pressure on stocks and consumer demands require a rethinking of distribution.
The connected wholesale service offered by E-POP Store allows you to:
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to maintain a physical presence in the store,
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turn every exhibition into a sales opportunity,
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develop a retail network without multiplying the constraints.
This is not an alternative to the store.
It is a natural extension of its commercial effectiveness .
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In summary — when should you activate E-POP Store for your brand?
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When your offer is too broad to be fully displayed
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When your products are bulky or have multiple variations
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When your resellers are short on space or cash
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When you want to sell more, without additional stock in the store
👉 E-POP Store allows decoration and furniture manufacturers to sell their entire range, even when the store can only show a part of it.
