Simply assessing the value of phygital in retail
An AI prompt to copy/paste
Whether you are a furniture , decoration , fashion or cosmetics brand, you are probably facing the same reality at the point of sale:
an offer that is necessarily limited, dictated by space, cash flow and stock risk.
Here is a simple and factual method to measure what a phygital sales channel via QR code in store could bring you, in addition to your current wholesale model.
This is not theory, but a numerical exercise , based on your own data.
👉 Copy/paste the prompt below into your preferred AI tool (ChatGPT, Google Gemini…).
🔹 Prompt AI
I am a brand that sells its products in retail outlets (furniture, decoration, fashion or cosmetics).
- Today I operate with a classic wholesale model, coefficient X.
- My average retail price is €X including VAT .
- My average wholesale selling price is X € excluding VAT .
- My current gross margin per wholesale sale is €X
The display of my products at the point of sale is limited by the store's stock capacity.
Explain to me, in concrete and quantified terms, the economic impact of adding a phygital sales channel via QR code in store with E-POP Store, compared to my current wholesale model.
Analyzes, in particular, the impact in terms of:
– margin per sale,
– incremental revenue,
– reduction of lost sales,
– development of the network of points of sale,
– and sales management through data.
🔹 Expected result
The AI-generated analysis should allow you to:
-
compare the wholesale margin with the margin of a direct sale made from the store .
-
to estimate the additional revenue generated by sales that are currently not being captured,
-
measure the impact of zero additional stock on your ability to develop your retail network,
-
understand the strategic value of point-of-sale data to manage your distribution.
No promises.
No marketing pitch.
Only orders of magnitude , calculated from your own figures , to inform your decisions.
